Asia Standard I Our Philosophy

Underpinning everything we do, every decision we make and every opportunity we realise are our three pillars. These principles define us as a business, and we attribute our professional approach and success to their constant and guiding presence in our business. Our professional integrity ensures that all our concepts are aligned with these clear and vital benchmarks.

OUR THREE PILLARS

BACK TO BASICS

LONG-TERM VIEW

ATTENTION TO DETAIL

BACK TO BASICS – We have always focused on what matters by establishing the fundamental characteristics of successful property development: location, design and build quality. Our natural integrity is the principle with which we create products that are built with the lives of the end-user in mind.

LONG-TERM VIEW – We always take the long-term view. We question the sustainability of architecture and the future of location to ensure that we are constantly building value and putting our name to enterprises that will stand the test of time. This means that we lead, rather than follow, market trends.

ATTENTION TO DETAIL – We believe the smallest considerations of the finish and the most thoughtful touches of service are as important as the big picture. It’s a focus that sets us apart and ensures that our standards will never be compromised.